Causes and Effects of alcohol and marijuana use essays

Causes and Effects of alcohol and marijuana use essays Most all of us have been there, a Friday night, the end of a school week, looking for somewhere to go and something to do, when the phone rings............Hey, I heard about this party going on why dont you go with me. You, having been looking for something to do, eagerly oblige. You arrive at the party and are met with a barrage of beer, hard liquor, and drugs. What do you do? If youre me, you turn everything down, due to the fact that your hardcore straight edge. But what if you dont turn it down? Before you take that drink or take a hit off of that doob, consider this............. Alcohol is one of the most widely used mood altering substances on the market. According to Willamette University, Thirteen percent of male and five percent of female college students nationwide are alcoholics. Many people associate drinking with social environments. Why? This is because alcohol takes the edge off and allows one to relax. It allows someone to let go and enjoy ones self around others. Another attraction is that drinking allows one to unwind and temporarily separate themselves from the demands of life. What people dont think about is how this can affect them in the long run. A major effect of alcohol is impaired judgment. This can lead to severe consequences. Not only car accidents and other bad decisions, but long term alcohol abuse can cause cancer, heart attack, high blood pressure and can increase the risk of breast cancer in women. People develop a high tolerance to alcohol when they drink a great deal over an extended length of time, which means that you need m ore for a buzz. More alcohol means more money. Another common fancy among those who frequent parties is Marijuana. Marijuana is commonly smoked. Those who smoke marijuana may experience a feeling of euphoria, which tends to make those who use marijuana talk and laugh more than usual. Colors, sounds, and tastes become more plea...

How Itching Works and Why Scratching an Itch Feels Good

How Itching Works and Why Scratching an Itch Feels Good Humans and other animals itch for a variety of reasons. Scientists believe the underlying purpose of the annoying sensation (called pruritus) is so we can remove parasites and irritants and protect our skin. However, other things can lead to itching, including drugs, diseases, and even a psychosomatic response. How Itching Works While drugs and disease typically stimulate itching because of a chemical response, most of the time the sensation is a result of skin irritation. Whether the irritation starts from dry skin, a parasite, an insect bite, or chemical exposure, the itch-sensing nerve fibers (called pruriceptors) become activated. Chemicals that activate the fibers may be histamine from inflammation, opioids, endorphins, or the neurotransmitters acetylcholine and serotonin. These nerve cells are a special type of C-fiber, structurally like the C-fibers that transmit pain, except they send a different signal. Only about 5% of C-fibers are pruriceptors. When stimulated, pruriceptor neurons fire a signal to the spinal cord and the brain, which stimulates a rubbing or scratching reflex. In contrast, the response to the signal from pain receptors is an avoidance reflex. Scratching or rubbing an itch stops the signal by stimulating pain receptors and touch receptors in the same region. Drugs and Diseases That Make You Itch Since the nerve fibers for itching are in the skin, it makes sense most itching starts there. Psoriasis, shingles, ringworm, and chicken pox are conditions or infections that affect the skin. However, some drugs and illnesses can cause itching without underlying skin irritation. The antimalarial drug chloroquine is known to cause severe itching as a common side effect. Morphine is another drug known to cause itching. Chronic itching can result from multiple sclerosis, certain cancers, and liver disease. The ingredient that makes peppers hot, capsaicin, can cause itching as well as pain. Why Scratching an Itch Feels Good (But Isnt) The most satisfying relief for an itch is to scratch it. When you scratch, neurons fire pain signals to your brain, which temporarily overrides the itching sensation. The feel-good neurotransmitter serotonin is released to provide relief from the pain. Essentially, your brain rewards you for scratching. However, a study conducted at Washington University School of Medicine in St. Louis indicates scratching ultimately intensifies the itch because serotonin binds 5HT1A receptors in the spinal cord that activate GRPR neurons that stimulate more itchiness. Blocking serotonin isnt a good solution for people suffering chronic itching because the molecule is also responsible for growth, bone metabolism, and other key processes. How to Stop Itching So, scratching an itch, while pleasurable, is not a good way to stop itching. Getting relief depends on the cause of the pruritis. If the issue is skin irritation, it may help to cleanse the area with a gentle soap and apply an unscented lotion. If inflammation is present, an antihistamine (e.g., Benadryl), calamine, or hydrocortisone may help. Most pain relievers dont diminish itchiness, but opioid antagonists  offer relief to some people. Another option is to expose skin to sunlight or ultraviolet light (UV) therapy, apply a cold pack, or apply a few electrical zaps. If itching persists, its a good idea to see a doctor to check for underlying medical conditions or itching in response to a drug. If you absolutely cant resist the urge to scratch, try rubbing the area rather than scratching it. If all else fails, a German study indicates you can lessen itching by looking into a mirror and scratching the corresponding non-itching body part. Itching Is Contagious Are you getting itchy reading this article? If so, its a completely normal reaction. Itching, like yawning, is contagious. Doctors who treat itchy patients often find themselves scratching as well. Writing about itching leads to itchiness (trust me on this). Researchers have found people attending lectures on itching scratch themselves a lot more often than if they were learning about a different topic. There may be an evolutionary advantage to scratching when you see another person or animal do it. Its likely a good indicator you might want to check for biting insects, parasites, or irritating plants.

Critical Issue Paper Four Essay Example | Topics and Well Written Essays - 1750 words

Critical Issue Paper Four - Essay Example The Second World War proved to be a period of technological breakthrough according to Weinberg. In his book â€Å"A world at Arms: A Global History of World War II,† he related that technological improvements such as radio direction finders and sonar, along with the breaking of the Germans Enigma Code, improved the Allies defenses against their Axis counterparts. He goes on to say that the Germans were able to design new types of submarines, which were faster and could stay submerged longer, however said submarines â€Å"did not become operational before the end of the war.†3 1 Terry Boardman. â€Å"What Was the 20th Century?† A lecture delivered on 17th March 2000 in Stourbridge, England. http://www.monju.pwp.blueyonder.co.uk/20th%cent.htm (accessed September 9, 2008), p.1. In relation to the above statements, historian writer Richard Overy in his book â€Å"Why the Allies Won† also made references that the last World War of the 20th century (WWII), showed that American technology and ingenuity combined with correct and better tactics won the war for the Allied forces despite the fact that the Axis nations had the backing of German engineering ingenuity. Overy reasons out that the Allies whose military capacity in the beginning was inferior compared to the Axis forces, integrated technology and logistics with moral force. He detailed facts that the nations which comprise the Allied Grand Coalition succeeded in World War II because they knew that it â€Å"was a life-and-death struggle for fundamental values.†4 Values that are needed in order to establish a better society. Moreover, Keegan in his timeless masterpiece â€Å"The Battle for History: Re-Fighting World War II† says that the Second World War, which was generally acclaimed as a â€Å"wonderful† period in history, should be examined closely because there is nothing wonderful

Smart refrigeter Essay Example | Topics and Well Written Essays - 500 words - 1

Smart refrigeter - Essay Example One benefit of using smart refrigerator is that it can record the date to monitor the perishable food closely (Jin & Li, 2009). The refrigerator has the capability of sending alerts when foods reach a point of spoilage. The alerts can be sent to a computer through or can be displayed on the refrigerator’s screen. With the list of stock in the refrigerator, the smart refrigerator can create possible recipes. If there are some leftover ingredients and one is not sure of what to do with them, this can be a way to dispose of them before they spoil. This essay discusses how the disruptive vs. sustaining innovations can be applied to smart technology. Many organizations usually misunderstand the difference between disruptive and sustaining technology. Sustaining technology is a result of listening to the customers’ needs in the existing market and developing products that satisfy their needs and requirements. On the other hand, disruptive technology develops new markets that are separate to the mainstream, and they are unknown during the time of technology conception. Disruptive technology is known to produce products that are cheaper, smaller, simple, and more convenient use. They are likely to reach new markets that enable their producers grow rapidly. Smart refrigerators use the disruptive technology in the sense that it has been able to reach new markets; its technology has increased rapidly for the last few years. The smart refrigerator uses the RFID technology that is a disruptive technology. In the smart refrigerator, the RFID technology helps to keep track of the inventory. It is possible to oversee what is going a nd out of the refrigerator. Smart refrigerators are cheaper, simpler, and more convenient to use. Destructive technology has also been used to come up with a smart refrigerator technology in a way that customers do not expect. The smart refrigerator applies the sustainable technology

International Marketing Environment

International Marketing Environment In this report we are primarily focusing on the issues of marketing a product or a service internationally. The rise of globalization has eased many of the issues that were a hindrance on international trade in the past but at the same time new laws and regulations have replaced the conventional method of doing international trade with more sophisticated but complicated systems as well. The following points have been covered in the report for the literature review of our research which focuses majorly on the global marketing environment and the impact of culture in the international marketing environment. International marketing overview Cross-cultural influence on international marketing strategies Marketing challenges in globalization Ethics in international marketing E-marketing a new paradigm in international marketing Role of branding in international marketing Export-import marketing Standardising global marketing strategy Globalization affecting the economies of different nations International Marketing Environment and Cultural Environment The world has become globalized and international marketing takes place all around us every day. It has a major effect on our lives and offers new opportunities and challenges. International marketing is a tool used to obtain advancement in ones present position and its transaction takes place across national borders highlights the difference between domestic and international marketing. The area of international marketing strategy refers to using a common product, price, distribution and promotion program on a worldwide basis. Setting up business in new market and positioning the product requires extensive knowledge of environment, as well as risk, threats and opportunities might present. It is very important for a business to understand effective marketing, as what may work for one company may not work for them. The company entering in to new market must access the potential of different countries and involves three levels of analysis: The macro-level analysis of the national envir onment; analysis of the consumer market in general; and micro-level analysis of factors affecting the specific product (Morrison, 2009). Assessment at the Macro-level looks at geographic features, economic indicators, demographic data, social and economic structure, and the political environment. The economic data includes the GDP growth rate of a country that how big the market is for trade. Demographic data shows the age distribution of the population as the worlds developed economies have large segment of young population. The social and economic factors indicate what types of employment are prevalent, what opportunity exists for social mobility and what role family networks plays in society. The political factor includes the level of political stability and legal protection afforded to property, including intellectual property. Cultural factor give a judgments the capacity and taste of the customer, for e.g. the countries based on Hinduism and Islamism religion face drop of the sale of meat products during holy festivals, where in U.S and other European countries during Christmas the sale of meat, wine and electro nics are at peak (Czinkota Ronkainen, 2007). Micro-level analysis includes the ease of entry and its costs, the extent of competitors present and the substitute and the upcoming new competitors, and the profit potential. Entering a new market through exporting is less costly than FDI. Retailers recognize a physical presence of the brand in the foreign market. This is less costly for a small business like boutique and fast-food outlet than a large concept of hypermarket. As the large retailing operation is a costly and complex investment. An analysis of competitors will show the degree of concentration and the extent to which foreign investors are active (Czinkota Ronkainen, 2007). Culture influences every part of the business, including the type of products, the way of people relate to each other in organization, staff communication and the values and the goals of the organization. Culture is an important component in the organizations relation that how it relates with other firm, their employees, customers and with an array of stakeholders group. International marketing is often not as simple as marketing your product to more than one nation. Companies have to consider language barriers, ideals, and customers in the market they approaching. It takes lot of planning and strategy to attract the specific group of people you are attempting to sell to be highly important and can serve the number one cause of failure or success (Boone, Kurtz, Mackenzie, Snow, 2007). An established, culture plays vital role in the field of international marketing. Of all the aspects language must be the main and biggest barriers a company has to face when it becomes global. A good communication must be set between the company, its customers, suppliers, employees, stakeholder and government of the foreign country where an organization is settling up its business. Language plays very significant role in culture as English is the globally accepted language but sometime can create misunderstandings. Even after knowing the language sometimes misunderstandings can happen like for e.g. in India, due to difference in pronunciation the sentence lack of rupees may sound laky of rupees. As the significance of language is ascertained, its impact on the elements of the international Marketing mix is indisputable. As the marketing mix should in itself be a product of understanding the consumer, keeping in mind that language is an integral part of that consumer, it follows that mastering the nuances of the new markets language helps the organization to target its marketing mix, namely product, price, distribution and communication, more closely on the potential consumer (Morrison, 2009). Modern organisations across the world are going to great lengths to incorporate customer care as in the integral part of their organisational culture. Staying close to the customer is now considered to be an essential part of any organisations strategy towards ensuring greater sales for example, described the case where a workflow management system is used by an organisation to strengthen the organisational culture towards greater customer orientation, quality of services and performance. (K, Chakrabarty, Whitten, 2007). Values, belief and assumption are the most valuable facets any culture and connecting to the people by their belief is the key ingredient to connecting your idea to people. The culture has become more significant in outward expression in recent years, facilitated by the growth of global media. Outward expression of culture can be seen through television, art, music and buildings. In society, organisations logo, jingle, promotion adds and symbols identify the firm and project its image and value to the customer. Some countries have subcultures and more than one culture exist it gets very crucial for the organisation in term of marketing to send its message to everyone without hurting anyone cultural emotion and values. For e.g. the country like India have many cultures and have big population of major religion of the world i.e. Christian, Muslims, Hindus and Buddhism. So while promoting any product it is important to connect everyone without hurting anyone. Business need to review the important strategy of the four Ps, which are product, place, price and promotion. (Dominici, 2009). Cultural change also depends on economic development and varies from place to place as shifts from rural to urban environments. The economic condition of a consumer is better in urban area than rural and so on market also varies of this factor that where is the right location to be set for the brand. Moving away from rural area to city represents a radical shift in a way of life, not just economically, but also in terms of social and cultural implications. The people living in urban area lead much better life style than rural and so on the market for luxuries goods and products have space where as the rural population like to live on basic amenities and do not spent much on luxury. In developed world, over 80% of people now live in cities. Better education is very essential for any country growth. More the population will be educated; the infrastructure will grow more with new technology. As the educated generation have more adaptation ability to adapt new technology and can be compe titive in environment. Setting up business in any market look for the qualified staff, so the cultural environment matters that qualified staff availability is sufficient. As world is moving to new technology and everyone communicate through fast and shortest way from million miles away in e-marketing world. The Successful e-marketing strategies in international markets will depend on existing infrastructure and marketing institution. E-marketing reduces the manpower cost and reaches to customer quick and can have access anytime. The globe is becoming closer with contribution of new technologies and experiments (Sheth Sharma, 2005). Literature Review: In the following section of the report we have divided the subjects under different headings which give an overview of the factors which covers international marketing of products and services and the way globalization is making the whole world combined into a single trading platform. Following is the literature review of our research findings which is given in a sequential manner which relates to the international marketing environment and the effects of globalization. International marketing overview: (J4) identified two prospects of the international marketing area based on a review of several thousand journals; the dimensions identified are management or marketing and business environment. Given that these dimensions or the part of the similar areas help to differentiate between different types of research, it is clear that business environmental research is a very important area of study; more usually addressed by business and management rather than marketing journals. This shortfall in environmental research output lacks the relevance in the spectrum of research, obviously needed by those carrying out international marketing. Other issues or dimensions related to environmental analysis that is needed to be investigated further and beyond includes the impact of the changing environment on individual companies of different sizes and from different sectors. Market definition can be put in the activity of environmental scanning and it supports the belief or notion that historical analysis is important for the proper understanding of development, international relations with overseas countries and trade. (J19) Similarly an equally important area is the contemporary framework to understand and acquire the knowledge of how changes in the economic, political, social, technological, legal and environmental context of doing international marketing impacts on the results and success of a companys products or services if a sector wise International marketing is done for its products or services. For example, marketing to Iraq in the light of the recent war would most certainly be predicted to be that the proper contingency planning became paramount in marketing departments operating in this market. Forecasts become redundant, distribution channels may have been completely destroyed; networks might have been broken up and the market might have been seriously undermined. Some companies will have ceased operations altogether for the duration. In the above schematic diagram, it has been stated that for international marketing environment analysis, the main division has to be in the form of micro-analysis and macro-analysis, where micro-analysis relates to the regional market of the business and macro-analysis relates to the global trade. (J3) Cross-cultural influence on international marketing strategies: The international marketing scenario has to consider the impact of cultural influences on the business when the business enter in a new market that means a foreign land where there might be cultural differences from the home land. In an era of globalization and global business activity, understanding the cross-market applicability of the susceptibility of the adoption of new products becomes a matter of increased importance, as even companies and service sector firms highly successful in their domestic operations (e.g. launching products) often fall aback when they expand their operations internationally. For example, Kellogg entered into India in the late-1990s. Indian consumers did not pay much attention to breakfast cereals because most consumers either prepared breakfast from food related with starch, so every morning they grabbed some biscuits with tea. Thus, like many of its counterparts, Kelloggs expansion to India proved unsuccessful, and, after three years in the market, sales stood at $10 million (J18). It is well documented in many articles and books that culture of a particular land can have a strong influence on consumers thoughts and actions. Hence, culture can potentially have a significant influence on consumers, which also influences things like word-of-mouth and the behavior through its influence on individual values and group norms. (J7) Similarly, there is also an increased level of criticism where insistence on contrasting national cultures are compared in terms of relatively simple binaries such as differences in individualist versus collectivist culture. (J8) International Marketing Success Corruption Relationship Oriented Culture Cultural distance Physical distance Consumer Resources In the above diagram, it can be depicted that all international markets are not the same. There are some areas where international trade has corruption, nepotism, and favoritism inside them. Relationship oriented culture leads to corruption for example, if a person has contacts with the member of judicial system, then laws wont be as strict for him as it would be for others to setup a business or get any work done. Then again, relationship oriented culture leads to consumer resources which in turn give success to international marketing strategies. The physical distance of the entrepreneur and the cultural distance doesnt matter in this case that much since nepotism is prevalent in a scenario where relationship oriented culture acts for international marketing success. (J9) Marketing challenges in globalization: One of the most important reasons to examine the attitude of firms to that of the marketing challenges of globalization is the diversity of firms size, industry environments and strategy. Since organizations and companies vary in terms of size, membership of the industry and the competitive strategy of that particular industry and their executives which vary in terms of their characteristic even different organizations may perceive and respond to the same marketing environmental patterns differently hence giving a hint of serious implications and challenges for organizational actions and performance. Furthermore, many existing literature supports the view that top managers need to deal with the impact of the industry environment and that of globalization in a judicial frame. (J10) Regardless where the firm belongs it will be on the path towards globalization, hence it must respond to the forces shaping the global environment and the marketing challenges they present. The nature of the marketing challenges is precise and it continues to change and the form they will take in the twenty-first century remains most uncertain. It is however clear that to be successful in the future as well in the present scenario the firm must be an even more astute marketer than in the past. An effective global strategy depicts the necessity to respond quickly and appropriately to opportunities and challenges locally and internationally. (J10) Ethics in international marketing: It is accepted that the wave of globalization is an unavoidable process and will progress forever. All business that firms desire to compete successfully in international environment has to obey to the legal and ethical rules and regulations. So to behave in an ethically and socially responsible manner there should be a hallmark of every marketer`s behaviour, domestically or internationally Hence it requires little thought for most of us to know the social responsibility and or ethically correct response to questions about breaking the law, destroying the environment, denying someones rights, taking unfair advantage, or behaving in a manner that would bring bodily harm or damage. The best guide to good international marketing ethics is: Do not direct intentional harm. Produce more good than harm for the host country. Respect the rights of employees and of all others affected by one`s actions or policies. To the extent consistent with ethical norms, respect the local culture and work with and not against it. Multinationals should pay their fair share of taxes and cooperate with the local governments in developing equitable laws and other background institutions E-marketing a new paradigm in international marketing: The introduction of e-marketing or e-business creates a fundamental shift in the behavior of consumers and the strategies of international marketing. It also adds to an increase level of complexity to the arena of international marketing. However, the specific infrastructure for e-marketing strategies of a country for its different stages suggests us for targeted strategic development of e-business implementation in different countries. (J22) E-marketing is different in terms from general marketing strategies. The market is open for all and uses a very wide platform i.e. the internet, so cultural differences; environmental factors are not taken into consideration often. The primary advantages of e-marketing which gives an edge over traditional formulas of marketing is reducing costs and enhancing reach. The cost of the platform for e-marketing is typically lower than the other marketing platforms such as face-to-face salespeople or middlemen/distributors. E-marketing platforms increase the boundaries for reach and reduce the costs by providing three areas of advantage for customers. First, the marketing firm can provide unlimited information to customers where there is no requirement of human capital. Second, the e-marketing firms can create customized information for individual customers that allow customers to choose and design products and services that meet their specific requirements. Finally, e-marketing platforms c an allow transactions between customers and firms which again typically do not require human capital; there are virtual modes of communication and payments. (J22) Role of branding in international marketing: Branding has tremendous potential for international marketing. However, this potential has not been fulfilled for a number of reasons. Much of the analysis and commentary are at normative level, which debates the relative merits of a global versus local approach to international branding. Additionally, the relatively few empirical studies states that global branding often take a narrow approach to branding, as narrow as just the brand name. These limitations presents the point of separation from the current study that takes a more comprehensive and strategic approach to the role of branding in the market that goes international. The pivotal role of international marketing strategy is acknowledged as a driving force in internationalisation. Using such a pivot, makes a reference to performance measure which is included in the recognition of the role of branding in assessing international performance. Further, a new approach is developing in terms of how branding contributes to more eff ective marketing strategy. Specifically, there are two mechanisms that are added beyond what the existing global branding literature has considered. Firstly, light is thrown on branding-related managerial cognition, which is termed as brand orientation. Secondly, international brand repositioning is also considered as a contributor to the performance.. (J24) Export Import marketing: International business which relates to trading of commodities from one country to the other is called export-import marketing. Export managers and researchers are mostly concerned with basic aspects of firm survival in the international business arena which relates to product quality while overlooking some important points like product innovation and relationship management. Firms that have established or have good relationship with their importers are more likely to realize the potential of their product and the market. Relationship capabilities enable firms to improve the product, come out with innovation hence enhancing the product quality which altogether turns into good export performance enhancement. (J12) EMO behavior Degree of internationalization Export performance Export market dynamism EMO behavior-squared The diagram above presents the conceptual model for the export market orientation (EMO) behaviour which relates to export success. The model proposes a positive linear relationship between EMO and export success. It also represents the hypothesis that EMO shares a non-linear relationship to export success (which is negative quadratic). So it is arguable that the relationship of EMO and export success whether it is linear or non-linear is dependent of market dynamism and the international strategy the firm pursues. (J13) In the world of big multinationals companies, it is a question of thought whether small and medium size enterprises can survive in the export-import arena. Small firms that tend to export larger output perform better. As a result, they accumulate knowledge and result in competitive advantage. But all small firms are not capable of doing large output because all the firms dont have equal level of efficiency in export import process. (J15) Standardizing global marketing strategy: As there have been differences in the thoughts and interpretations of what standardization is, there have also been differences among researchers on the advantages or disadvantages of standardization, and whether standardization is an appropriate strategy or not. The main argument is in favour of standardization which states that the forces of globalization driven by technology were homogenizing markets and that marketers needs to take advantage of this trend by following a standardized marketing strategy. Also primarily focussing on Triad market consisting of the USA, Japan, and Europe suggested that these markets are fairly homogeneous and since these markets were amongst the major markets in terms of share for the world economy that it was concluded that a strategy of standardization was the appropriate one to follow. (J26) The concept of strategic fit provides the theoretical foundation for the study of performance consequences of international marketing standardization. The strategic fit paradigm explains the necessity of maintaining a consistent link between the strategy of the firm and the context within which the strategy has been implemented. The bottom line of the core-proposition is matching the marketing strategy with the marketing environment leads to a superior performance. The concept of strategic fit has played a key role in development of strategic management and organization theory fields. (J25) Globalization affecting the economies of different nations: Firms that align the type of sourcing strategy with that of the knowledge intensive business services (KIBS) attribute should perform significantly better than those that do not achieve the requisite match, thus, managers of firms should realize that the key to superior performance is to have a strategic fit between sourcing the strategy and sourcing the attributes, and it is not to have particularly sourcing strategy or attributes alone in the place. (J14) Globalization has made cross-border business deals easier than ever. The world is getting smaller. Not in a geographical sense, but in a business sense. Starting businesses in foreign markets is increasingly popular these days. With the advent of e-mail, video teleconferencing, the Internet and e-commerce, businesses are no longer restricted to operations in a sole location. Improved trade, favorable tax rates, labor and centers of excellence have almost made it a necessity to have offices or strategic alliances in more than one country. The global economy is a world of new opportunities. Critique of the Literature Marketing and business environment are two particular dimensions which help to differentiate between different types of research, it is clear that business environmental research is a very important area of study; more usually addressed by business and management rather than marketing journals. (J4) Hence the author mainly focuses on the two paradigms in the wide world of international business which are thought to be the pivotal roles for successful and pivotal roles for international marketing roles. According to us marketing is an obvious and important part of International business and so is business environment, but what we feel is the political, economical and environmental aspects are also to be taken into consideration when a wide aspect like International business is taken into consideration, also it is will be ambiguous in our part if we do not interpret what consists under the business environment and whether it has all the required points like social, political, environme ntal etc. In the second aspect author is trying to state that the issues or dimensions related to environmental analysis which are needed to be investigated further and beyond includes the impact of the changing environment on individual companies of different sizes and from different sectors.(J19) And according to us it is an indispensable factor for any kind of business or sole entrepreneurs, that they have to accept change and specifically the environmental change which the businesses of all ranges and sizes goes through with the passage of time assuming that the environmental change also includes price range fluctuation of commodities and services , cultural change in the society and the change in governing policies. As discussed above the author (J3) states in this one that political, economical, societal, technological, legal and environmental changes has to be taken into account when a business is looking forward or searching for its target market in an overseas environment. In an era of globalization and global business activity, understanding the cross-market applicability of the susceptibility of the adoption of new products becomes a matter of increased importance. (J18) and of course it has to be effective and proper understanding is required because change is a constant factor in business environment and if a business cannot accept change then in the long run it might result in the dismal failure of its foundation. (J7) Individualist and collectivist thoughts have to an integral part of International business and are basically the two sides of the coin when taking into consideration the strategies for international business. (J8) As stated by the author that success in International Marketing leads to level increase in corruption and bribery is actually a true thought and is very much prevalent in many countries around the globe (J9) where business is acquired by peer pressure of the powerful and oppression techniques, in these cases product quality, diversity, individual rights are not at all taken into consideration and is actually termed as business malpractice. It usually becomes a success strategy mainly in those countries where corruption is predominantly popular. It might not be the same of advanced countries and might work the very opposite way. (j22) Diversity of the firm size has to be taken into consideration when globalization is put as a forward question for the firm. (J 10) And according to us more diverse the firms ability to accommodate itself in terms of size the greater the output for the business. E-marketing has a new way of marketing there product internationally (J22) and it is of course a new way for marketing of products and it creates a very big and broad platform for the people who wants to market the product in overseas land or internationally. And even the strategies should be different when e-marketing are taken into consideration. According to the author branding is an important part of International marketing strategies but it cannot be a success measure for the business or cannot be used for in success when a product is launched internationally. According to us the literature holds a bit of contradiction as branding may not always work but there are cases where the brand name of the product drives it success whether its in a local market or in overseas. (J24) Export market orientation (EMO) behaviour which relates to export success and it shares a positive linear equation between them. (J13). It actually holds a lot relevance and export market orientation can be equated to the basic foundation of the export business. Where they make analysis on the different markets, different customer trends , different product analysis. It gives and covers all the areas of Political, Environmental, Societal, Technological, Legal and Environmental scenarios and analysis for a successful export trade. The average of all the above factors gives the company or its product the degree of internationalization that it has got. Mainly focussing on Triad market consisting of the USA, Japan, and Europe suggested that these markets are fairly homogeneous and since these markets were amongst the major markets in terms of share for the world economy that it was concluded that a strategy of standardization was the appropriate one to follow. (J26). Standardizing global marketing strategies might not always work as each market is new, as the nation is new and hence a rule of thumb which works for the triad might not work with other markets. Although a standardized marketing approach can be obtained on generic products like wheat, flour or petroleum but commodities that holds a niche value might not respond to the theory of standardizing global markets. Globalisation has already changed many of the world economies and obviously there needs to have a strategic fit where businesses should be knowing the key to sourcing the strategy and sourcing the attributes and also finding out the superiority of each other.

Explain with examples how the theoretical perspective of the researcher accepts choice of method

The choice of method used to collect data is used by the theory that the given sociologist accepts. Most sociological theories have certain types of data they tend to collect, and certain methods that they choose to adopt. The two techniques used are quantitative and qualitative. Quantitative techniques are used to measure distribution and the extent of a social characteristic. This technique is also useful when comparing two social variables such as social class and educational achievement. The technique provides a percentage or numerical feedback, allowing a statistical approach to sociological research. This type of research relies heavily on secondary data, i.e. research not collected by other parties, such as official statistics and social surveys, especially ones involving a formal interview. The Quantitative research technique is favoured highly by positivists who see measurement and statistics as a crucial element in making sociology more scientific. This technique can easily be duplicated, repeated and classified to achieve the same results, meaning the conclusion can be confirmed as fact. Positivists may also create their own primary material through creating questionnaires or structured interviews. The second research technique is Qualitative. Qualitative research is not based on measurements or statistics, and is useful if the researcher does not require a quantified figure or if the subject that is being studied cant be precisely measured. This style works well with participant observation as the observer may want to simply observe behaviour rather than record it. Interpretivists prefer the Qualitative technique as they employ methods such as in depth interviews, non-participant and participant observation. These methods are not easily repeated and no two observations may be the same, but that are still very valid. Traditionally, those who followed positivism were the Structuralists, the Functionalists and to a certain degree the Marxists. The Structuralists believe that the system of society took greater precedence than the elements within the system, so individuals are directed by society. Functionalists like Durkheim and Parsons believed that the actions of the individuals in society were controlled by the cultural system that they belonged to. Marx tried to apply more generalised historical social laws to his theories to try and predict society's future. However, some positivists have criticised him for not being scientific enough, and claim that his ideas are merely theoretical. The main body of interpretivism is made up of Phenomenologists and ethnomethodoligists. Phenomenologists are concerned with understanding how humans understand their environment and the world around them. The distinction between Phenomenology and positivism is often exaggerated. For example, Durkheim, the founding father of Functionalism did not stick rigidly to his own methodology. He made mental sketches of what it was like to be a Roman Catholic or Protestant. Ethnomethodology looks at how humans categorise the world around them, how people give meaning to their social world. This approach is only concerned with the subjective approach. Some sociologists do not fit directly into a category, interpretivist or positive. Symbolic interactionists such as Becker are commonly described as interpretivists as they understand they must appreciate the point of view of the actor, nevertheless, they still try to maintain a casual relationships. Some develop hypotheses and assess these against further evidence. Another example of a sociologist who crossed the boundaries was Cicourel, and ethnomethodoligist also used statistics to study juvenile justice. In modern times, theoretical commitment is not seen as important as structure and action and a mixed of methods is employed. For example Lea and Young have both used in depth interviews and statistics when analysing crime. Important points to take into consideration are that some techniques are better at analysing phenomenon than others. For example you would have great difficulty using social survey or official statistics to study police brutality or new age travellers. Some methods may be rejected as unethical such as covert participant research. Practical considerations are also noted. Time, money and number of collaborators may be affected if research is funded by a particular body. In conclusion, tradition dictates that there are only two choices of research technique that are adopted by different social theories, but in reality however, many sociologists find that the best way to achieve reliable and valid results is by combining both qualitative and quantitative.

Appearance Is a Very Important and Highly Regarded Concept...

Appearance is a very important and highly regarded concept in the military. It is the staple of first impressions, the visual hand shake. A sergeant looks at his soldiers and judges their readiness for the day with how they appear. Why? Because it is a representation of honor, integrity, and duty. A soldier who takes the time out his day to make sure he looks excellent and looks like he is a soldier shows that he is a dedicated worker and that his Non-commissioned officers do not have to waste their time with correcting his deficiencies. Aspects of appearance in the military include: looking physically healthy, If a soldier doesn’t look healthy than he looks like he may not be able to perform soldiering task and the basic duties given to†¦show more content†¦After the war ended, men who had served in the Pacific and Europe came home and entered the civilian workforce. They kept their habits in military hair grooming and, instead of wearing army fatigues; they wore the civilian uniform like a nice suit. During the 1950s, men didnt have much latitude in their dress or hairstyles. The clean cut style that was inspired by the military standard was the style of choice for men who conformed to societys expectations and wanted to look professional. There a variety of reasons for the United states military to impose such a strict hair standard. One practical reason for the military-style haircut is to prevent the spread of lice among the troops, who often live in close quarters, as stated before. Lice are small insects that live on the scalp or body and can be spread through close contact. By ensuring hair is kept short and clean, the military can prevent outbreaks that would be disruptive to both training exercises and missions and overall military effectiveness. Another very important reason is for safety while in garrison and in the field. 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